Naveen Agarwal is Chief Marketing Officer for Prudential Financial and leads the marketing organization that enables the company to forge deeper connections with customers. By bringing together technology, data science and AI in ways that leverage and enhance the strength of the Prudential brand and accelerate Prudential’s financial wellness strategy, marketing is driving growth together with the US businesses.
Naveen’s role encompasses stewardship of the Prudential brand, customer engagement and acquisition, and connecting the company’s customers and prospects to needs-driven solutions across investment, protection and income in their channel of choice. He leads a diverse team of marketers, strategists, creatives, researchers, product managers, technologists and data scientists who all work collaboratively to serve various customers—institutions, employers, advisors and consumers.
Prior to Prudential, Naveen worked for 20 years as a senior executive in several companies in Silicon Valley, including as CEO of Pricelock, a startup that launched Chrysler’s “Let’s Refuel America” promotion, and expanded to help energy professionals hedge and transact physical energy contracts. Agarwal was instrumental in creating a unique brand in energy markets that helped Pricelock grow to more than a billion dollars in transaction volume.
Naveen has deep experience in the financial services business and marketing. As president of E*TRADE Capital Management, he ran E*TRADE’s retirement, mutual fund, investment, wealth management, lending and corporate stock plan businesses. He also served as vice president at SunGard, driving its institutional interest rate and FX derivatives trading and risk management systems business.
Naveen remains actively involved with several Silicon Valley technology and venture capital firms, applying his entrepreneurial mindset to solve problems at scale. He regularly advises startups in marketing platforms, retail e-commerce, customer acquisition at scale, finance, data analytics, real estate, education and health care industries. He leverages his broad expertise to seamlessly connect the dots between traditional and new digital economies, modern marketing and customer engagement at scale. He is also a frequent public and keynote speaker on these topics.
Naveen holds an MBA from Haas School of Business, University of California, Berkeley, and a bachelor’s degree in computer science and engineering from IIT-BHU, Varanasi, India. He was recently appointed to the board of directors for the Ad Council, an organization dedicated to driving social change through communications. He also serves on the Advisory Board for AI4ALL, a nonprofit fostering the responsible and inclusive development of AI.